I am an art director and graphic designer stablished in A Coruña, Spain. I specialize on branding experiences that last, clean and simple digital interfaces and print pieces made with order and sense.

Selected projects

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Zipcart app
Digital

Zipcart is a German app created to search and purchase fashion items near you. Associated with Zalando they offer quick and easy deliveries from stores around a particular location. They've improved a lot since I've decided to use Zipcart as a case study. I just wanted to add some new ideas to it: a new style by slightly mixing up multiplatform solutions, a new funtionality for banners that offer a window to clothing selections based on topics, encouraging exploration and excitement, or a more inmmersive and comfortable experience when exploring products details.

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Braun Smartwatch
Digital

This concept for a Braun's smartwatch OS tries to present a different perspective about how we experience Time. By eliminating most of the features smartwatches have and focusing only on time management, I've came up with the idea of a circle that goes on completing itself as the day advances, while the background shows us how we go from light to dark hours. We could mark portions of time in the circle to set free time, sleep time, work hours, set alarms and, of course, get the exact hour when needed.

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Vane Roel Fotografía
Branding
Digital

Vane Roel is an emerging photographer that came to me with the need to create a proper communication. The main points in this project were to attract both collaborations with studios and freelance work. By creating a branding strategy focused on curiosity, professionalism and coherence we ended up with a non conventional branding.

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Sergas Universal
Digital
Website

This case study came up one day when I was sick and I needed to use the local public healthcare system's website to get an appointment. I've discovered problems that happened to me and other patients and professionals.  So I decided to propose a different approach based on a website that has to be an accesible public service. Among the solutions: reordered content on menus, information based on user types, photos to make a more emphatic and memorable enviroment and strategic filter of content by smart search engines. 

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Espacio Nuca
Branding

 

The artist Eduardo Sánchez requested the corporate branding of his new multidisciplinary space. Espacio Nuca is art school, showroom and art gallery and it has become an essential center for the development of culture an contemporary arts in Salamanca city. Nowadays Eduardo continues to evolve the brand by himself with interesting new elements and additions.

Photography by Eduardo Sánchez

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Sintecheros
Branding

Branding strategy for a non-profit related program from the University of A Coruña dedicated to contact, assist and get people notice about a situation so pointed and marginalized as the one from the homeless people. The idea was to frame not only the volunteers in the streets as they develop their contacts but also to make the problem visible to citizens.

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Oficina de Cooperación y Voluntariado of Universidad de A Coruña is a long time client. They needed a consistent and memorable brand to give seriousness, entity and clarity to their identity. The new brand is made to be timeless and durable, with the goal to leave behind an incoherent line of communication.

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White lands
Editorial

A poetry book created around the idea of fading space. A journey, poem by poem, from noise to silence. The cover is made purposely without any title or author, in order to make it essential and quiet. Interior pages have satellite photography of winter landscapes to force readers into stop and experience change and solitude. Monospace typography translates a subtle idea of sterilization and cleanliness. The book will be avaliable to purchase online soon.

My name is Dani Vázquez, graduated in Fine Arts and specialized in Good Design and art direction. More than 10 years working for different clients along with collaborations with companies, design studios and advertising agencies.

My goal is to create a positive impact in the world by designing solid and simple solutions. My work is based on understanding people and situations with curiosity and empathy in order to deliver honest and effective solutions.

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