Zipcart is a German app created to search and purchase fashion items near you. Associated with Zalando they offer quick and easy deliveries from stores around a particular location. They've improved a lot since I've decided to use Zipcart as a case study. I just wanted to add some new ideas to it: a new style by slightly mixing up multiplatform solutions, a new funtionality for banners that offer a window to clothing selections based on topics, encouraging exploration and excitement, or a more inmmersive and comfortable experience when exploring products details.
This concept for a Braun's smartwatch OS tries to present a different perspective about how we experience Time. By eliminating most of the features smartwatches have and focusing only on time management, I've came up with the idea of a circle that goes on completing itself as the day advances, while the background shows us how we go from light to dark hours. We could mark portions of time in the circle to set free time, sleep time, work hours, set alarms and, of course, get the exact hour when needed.
Vane Roel is an emerging photographer that came to me with the need to create a proper communication. The main points in this project were to attract both collaborations with studios and freelance work. By creating a branding strategy focused on curiosity, professionalism and coherence we ended up with a non conventional branding.
This project had been in a box for years. The recording got interrupted when it was about to be finished. Finally the group decided to get the songs into a vinyl record, plus digital format. The art direction focused on the core caracteristics of the album: distortion, coldness and a heavy atmosphere. For this amazing photography material, inspired by Chiaroscuro's Art masters, we worked along with the great photographer Lino Escurís.
The artist Eduardo Sánchez requested the corporate branding of his new multidisciplinary space. Espacio Nuca is art school, showroom and art gallery and it has become an essential center for the development of culture an contemporary arts in Salamanca city. Nowadays Eduardo continues to evolve the brand by himself with interesting new elements and additions.
Photography by Eduardo Sánchez
Branding strategy for a non-profit related program from the University of A Coruña dedicated to contact, assist and get people notice about a situation so pointed and marginalized as the one from the homeless people. The idea was to frame not only the volunteers in the streets as they develop their contacts but also to make the problem visible to citizens.
Oficina de Cooperación y Voluntariado of Universidad de A Coruña is a long time client. They needed a consistent and memorable brand to give seriousness, entity and clarity to their identity. The new brand is made to be timeless and durable, with the goal to leave behind an incoherent line of communication.
A poetry book created around the idea of fading space. A journey, poem by poem, from noise to silence. The cover is made purposely without any title or author, in order to make it essential and quiet. Interior pages have satellite photography of winter landscapes to force readers into stop and experience change and solitude. Monospace typography translates a subtle idea of sterilization and cleanliness. The book will be avaliable to purchase online soon.
My name is Dani Vázquez, a designer specialized in Good Design and art direction. More than 10 years working for different clients along with collaborations with companies, design studios and advertising agencies.
My goal is to create a positive impact in the world by designing solid and simple solutions. My work is based on understanding people and situations with curiosity and empathy.